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Explore the essentials of starting a representative firm, covering cost factors, skills assessment, and customer knowledge in this informative series. Essential reading for aspiring entrepreneurs. Continue Reading
Discover the role and benefits of a manufacturers' representative, a high-income career in sales, through Ken Benjamin's insights on MANA. Learn more about this commission-based job. Continue Reading
Explore the role of a manufacturers' representative in marketing and sales, including territory development and customer service. Learn more about self-employment in this field. Continue Reading
You’re probably a pretty good salesperson. You’ll have to be. The business is competitive. But, being a good salesperson is only the first requirement. You have to be a good businessperson. This means that you not only need to know a lot about the routine of running a small business,... Continue Reading
A detailed look at what it takes to start, nurture, grow and maintain a successful independent manufacturers’ rep firm. Continue Reading
A business plan is something which you tailor to your needs. It’s something that is totally unique to you and your business. However, a typical sales agency business plan will include at least the following elements. Continue Reading
The purpose of this series will be to continue to give you constant doses of reality. Assuming for the moment you are still determined, let’s review some of the basic decisions you will have to make. I cannot emphasize enough — you must be totally honest in your thinking and... Continue Reading
The next consideration to evaluate is your present age. I know there are times you think age is a barrier, but in our business it certainly is not, to a point. I confess to a personal philosophy, however, that an individual is not ready to become a sales captain of industry until he or she is... Continue Reading
Over the course of several recent interviews with MANA members, a number of challenges have been identified that nascent reps have to be aware of. In addition to increasing their awareness, however, it’s incumbent upon these reps to possess the wherewithal to overcome these challenges if... Continue Reading
A business plan is many things. It’s a map, it’s a compass, it’s guidelines, and you might even think of it as your own personal business philosophy. It’s critical for your own use, and if you have others involved with your business it will be important for them. But,... Continue Reading
