Investing in Growth: A Manufacturer Roundtable on New Market Development

Every manufacturer faces the challenge of entering a new market, launching a new product, or creating growth in unfamiliar territory. The question is: what actually works?

Join fellow manufacturers for a candid MANAchat discussion focused on the realities of new market development. This peer-to-peer conversation will explore the strategies, partnerships, and investments that help drive sustainable growth, as well as the lessons learned when expansion efforts fall short.

Together, participants will discuss:

• What makes market expansion successful?
• What support should manufacturers provide to representatives, and what should manufacturers expect in return?
• How should market development fees be structured and evaluated?
• What outcomes should market development investments achieve?
• How should expectations and success metrics be defined?
• What lessons from real-world market development would you want every manufacturer to hear?

Led by MANA member Tatsuya Nakagawa of Castagra, this interactive roundtable is designed for manufacturers who want to learn from the experiences of their peers, share insights openly, and explore how manufacturers and manufacturers' representatives can work together to build long-term growth.